Independent research for family office allocators -

Every allocator deserves a research desk of their own.

Pensions and endowments have research desks, peer data and specialist access. Family offices have advisers, and advisers have products to sell. The Allocator's Desk is an extension of your own research capability: specialist managers, real family office allocation data and the next generation of investors, written for the people who make the decisions.

Why this exists -

Family offices are the largest pool of patient capital still allocating in isolation.

A family office with a few hundred million dollars has a private bank, a lawyer and a stack of decks. What it rarely has is research that answers to it alone, or any honest view of what other families are actually doing. We are building that layer, with the members, for the members.

8,000+single family offices worldwide, with more forming every yearDeloitte Private, 2024

Not another newsletter.

The Desk is built to sit inside your investment process. It is not a deal-flow network and it is not a market commentary feed.

Research, not reports -

Written to be acted on at the investment committee.

Two to three substantive pieces a month and a short weekly note. Each piece takes one question, follows it through the evidence and says what a long-horizon allocator should do about it.

Data, not opinion -

What families actually hold and change.

The annual Allocator Survey turns the membership's own decisions into intelligence: allocations, planned changes, how managers are chosen and the lessons that cost money. Contributors see the full results first.

Independent, always -

Managers never pay for coverage.

No sponsors, no placements, no paid features. Managers and founders can contribute expertise. They cannot buy a word of it, and they cannot join as allocator members.

Three research themes.

Each theme has its own contributors and its own sources. Together they cover who to back, what peers are doing and who comes next.

Specialist Managers and Founders

Differentiated managers, founders and strategies across asset classes, found before the crowd and assessed on substance.

  • Emerging and specialist manager profiles
  • Strategy deep dives across private and public markets
  • Founders building where institutions are not looking

Family Office Intelligence

Real capital allocations, investment decisions and emerging opportunities inside family offices, anonymised where it matters.

  • The annual Allocator Survey
  • How peers build and change portfolios
  • Fees, terms and manager selection in practice

Next-Generation Investors

University investment clubs, emerging investors and the people who will run family capital over the next decade.

  • Student-run funds and what they are learning
  • Next-generation views on risk, impact and technology
  • Succession of the investment function itself

The goal is to become an extension of each member's own research capability, not another deal-flow network.

From the founding brief -

Who it is for.

Membership is limited to verified capital allocators. That restriction is what keeps the data honest and the room useful.

Single family offices

Principals, CIOs and investment teams allocating a family's own capital.

Multi family offices

Investment leads building portfolios across several families.

Boutique advisers

Independent advisory firms that sit beside the family, not across from it.

Next generation

Successors and emerging investors stepping into the investment seat.

Founding membership -

The first 250 approved allocators form the founding cohort.

Founding members shape the first Allocator Survey, receive the full results and get every piece from the first day of publication.

Apply now